Gold plays the most influential role in human history from the ancient Egyptians to the modern U.S. Treasury. Early civilizations sought gold in the name of rulers to enhance their prestige. Modern civilizations intuitively place a high value on gold, equating it with power, beauty and the cultural elite, treasured for its natural beauty and radiance.

Increasing wealth of emerging market economies boosted demand for gold. The annual gold-mining output on the global scale increased steadily up to from 2,573 metric tons in 2000 to 3,268.7 metric tons in 2017. Producers can’t easily or quickly increase mine output even if gold prices increase as it can take from five to 10 years to bring a new mine into production.

Over the past 30 years, the price of gold has increased by 335%. Unlike paper money or fiat currencies which have a tendency to lose value over time, Gold has long been considered a reliable store of wealth and value for its perceived safety and its potential as a hedge against declining currency values.

Your investment portfolio cannot be truly diversified without gold. Gold offers true diversification because it is not tied to the markets. Whenever there is high inflation, the price of gold typically goes up as investors would trade cash for gold as a way store value and protect their wealth.

As we only carry limited quantities of gold products, you may not find this item in every single retail outlet. Let us help you to save some time on your purchase. You can now shop online at your convenience, then collect from your chosen store for no delivery charge.